Inspired by the Fashion for Good Exhibition

Our content curator, Nicole recently visited the Fashion for Good exhibition in Amsterdam and gained some beautiful insights. After her visit, we thought it would be beneficial to share the actions she learned and how we as collective individuals can be more sustainable (especially if you can’t book the trip there right now). For us, this is just the beginning, we hope you consider this your guide for making a small and personal impact on the clothing industry.


How does your favourite brand stack up against others when it comes to transparency? When looking at a garment you wish to buy, check the details that you can’t see. Labels like Cradle to Cradle Certified™, Global Organic Textile Standard (GOTS), Fairtrade®, OEKO-TEX® and others can signal better practices.


Choose your garments consciously, and get to know your favourite brand by visiting their website or reading social and environmental commitments. If you are about to buy a product and cannot find the sustainability information you are looking for, ask a salesperson, send the brand an email or nudge them on Instagram.

You can always message us on Instagram – @SilouLondon,
or email us at


Use your creativity to breathe new life into old clothes. Accidently made a hole in your legging? Sew a patch on it.

Start a habit.

When you buy one item of clothing, give away one item you don’t want to a friend.

Recycle old clothes.

Give clothes you no longer wear to a reputable textile recycling programme that can give it a second life.


By letting the sun do its work, your SILOU-ettes will last longer and you can skip both the dryer and iron. Air dry your clothes as much as possible.

Wash clothes cold and quick.

Wash your clothes with cold water in a quick cycle; this uses about half the energy of washing warm. By doing one cold load per week for a year, you could save the carbon equivalent of driving 123 kilometres

With your SILOU-ettes, always wash separately on a cool short wash to avoid other fabric dyes running on your activewear.

Filter out microfibres.

Microfibres are tiny bits of plastic found in synthetic materials like polyester. Explore some of the laundry bag and filter solutions on the market to wash your SILOU-ettes in.

Become a storyteller

The next time someone compliments what you’re wearing in your workout, take a moment to share the story behind it — what it’s made of, who made it and why you love it.

Share how your good actions on Instagram with @SilouLondon #Fashionforgood