- BRITISH VOGUE, 2021

A marriage of luxury and sustainability - not either or.

Created for fitness, designed for life, SILOU is a luxury activewear brand specialising in pieces that feel good on the body, perform in the gym and are kind to the planet.

2016

First Move

Founded by former Victoria Secret model and mother of four Tatiana Kovylina and yoga teacher Phoebe Greenacre, the pair joined together to create activewear that was designed by women for women.

They believe in a world where women embrace their silhouette, activewear is long-lasting and fashion works for the planet, not against it. They believe that the best way to live in the future is to create it. Created for fitness, designed for life, SILOU is a luxury activewear brand specialising in pieces that feel good on the body, perform in the gym and are kind to the planet.

Built on three key principles of, quality craftsmanship, honest materials and elegance of design. SILOU creates solutions for the modern woman, without compromising ethical values.

SILOU collections culminate in five key factors:

1. Feminine first design 2. Performance tested 3. Ethically manufactured
4. Non-toxic materials 5. Sustainably sourced

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Our Brand Values

Inspiring brand values are at the heart of the SILOU ethos. These values are the foundation to the SILOU experience that our team and community aspire to be a part of.

FEMININE FIRST

Designed by women for women, we believe in feminine first design.
We design with the female body in mind. This means, non-toxic materials, fabrics that are breathable and front-seam free bodysuits and leggings to avoid any uncomfort.

Movement & The Mind

We are more than just an activewear brand, we are on a mission to make movement better - for all. Our SILOU team are fitness and wellness enthusiasts and our vision is to inspire movement, in harmony with people and the planet. We love to motivate and incentivise people to move their bodies however it feels good in sustainable, toxic-free and recyclable activewear.

EMPOWERMENT

By definition, empowerment is about valuing people and giving them the right tools they need to achieve results. We believe in empowering our community and celebrating their diversity. SILOU supports women becoming stronger, more confident and empowers them to create their best life. We believe that by wearing SILOU you can achieve your goals. Whether it be a daily practice in wellness or movement or clothing to take you through your multi-hyphenate life.

creativity

We believe in creativity. Inspiring new methods towards sustainability and unique designs that encourage freedom of self-expression.

EXCELLENCE

We strive for innovation and excellence in all aspects of our business operations. From product design, manufacturing, sustainable practices and customer experience. We are by no means perfect but our journey is a continuous improvement towards achieving excellence in everything we do.