The Power of Consumers to Change the Fast Fashion Industry

By Nicole Gallacher

The fast fashion industry has long been associated with a culture of disposable clothing, wastefulness, and exploitation. But as consumers, we have the power to change the trajectory of this industry and make a positive impact on the planet and people.

Here are some things you can do to be a part of the change:

Educate Yourself
Learn about sustainable clothing and understand what sustainable fashion means. This knowledge will help you make more informed choices when shopping.

Buy Less and Shop for Quality
Quality over quantity is key. Invest in pieces that are durable and can last for years. This approach reduces the amount of clothing you need to buy and wear and can help reduce your environmental impact.

Choose Natural Materials
Look for clothes made from organic cotton, linen, or hemp. Natural fibers are biodegradable and have a lower impact on the environment than synthetic fabrics.

Choose 100% Recycled Fabrics
Recycled fabrics, like 100% recycled polyester and viscose (rayon), are eco-friendly alternatives to virgin materials.

Research Brands
Look for brands that practice transparency and sustainability. Ethical brands are more likely to be transparent about their supply chains and production processes, and their impact on the environment.

Post a Picture
Share your sustainable fashion journey with others. Take a picture of yourself wearing a sustainable garment and explain why you like it. Tag us on social media!

Choose Local Brands
Choose brands that manufacture their products in their own community and are connected to the people behind them. This supports the local economy and reduces the carbon footprint of your clothes.

Buy Secondhand
Thrift stores, consignment shops, and online marketplaces offer an array of pre-loved clothing options. Secondhand shopping is an eco-friendly and affordable way to refresh your wardrobe.

Swap Clothes
Join a clothes swap group or start one yourself. Swapping clothes with friends is a great way to refresh your wardrobe without buying new clothes.

Learn to Repair
Extend the life of your clothes by learning to repair them yourself. The longer clothes are kept, the lower their emissions footprint.