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SELENE

Believed to chariot the moon across the night sky, bringing light to all which is dark - this collection is an ode to the Goddess Selene. At SILOU, we believe femininity can chariot light through change, find balance in polarity, herald togetherness through adversity. Here is our love letter to Selene, a call to invest in yourself and to create, carry and share the light.

A mystical mood surrounds Selene, with classic SILOU-ettes introduced in this season's palette of power. Olive, Midnight and Dawn - a subdued smoked rose and our feminine edge lighting through traditionally masculine hues. Bold, cool and completely balanced, Selene will carry you through morning training, weekend chill and everything in between. Favourite workout guardians such as Audrey Crop Bra, Kate Legging and Henrietta Bodysuit will have you feeling supported and sleek as you move with SILOU.

Key styles include the modern, feminine Vogue Bra - which blurs the lines between activity and everyday wear, Vogue is the SILOU-tion for slow, juicy flows and mandatory relaxation. We see the return of Tatiana Bodysuit - still as ultra-luxe as ever and ready for whichever way you move your body. And, the introduction of the highly anticipated SILOU Sweater in a carousel of the season’s palette complete with SILOU embroidery; a first for us.

Better still, we have used ECONYL®, a regenerated nylon waste from landfills and oceans around the world, TENCEL™, and Organic Cotton for this range - making it our most sustainable collection to date. Learn more about our sustainable materials and journey here.

Created for fitness, designed for life, we design active essentials that feel good on the body, perform when you move and are kind to our planet. At SILOU we strive for and work towards circularity. Circularity in use, circularity in production and circularity within our #WomenOfSILOU community. Like the moon and her phases, Selene comes full circle. We have listened, edited and reimagined familiar, if not, SILOU classics. The ones you know, the ones we love and the ones that will move with you through all of life’s moments both large and small. 

PHASE ONE ~ DAWN

As the first light in the sky before the sun rises,
this beautiful smoked rose is our feminine edge opening Selene.
Inspired by early risers, morning rituals and fresh starts.

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SILOU SWEATER

RISE AT DAWN

LISTEN TO our love letter to peaceful beginnings and dawn skies
A playlist curated for brisk mornings walks, meditation and yoga at sunrise

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PHASE two ~ midnight

The witching hour – when day oozes into velvety night and day trippers turn to dreamers
Our deep, rich Midnight calls to those who come to life in the night
A little mystical and a touch mysterious

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move at midnight

Some people feel their best in the morning, while other people feel their best at night
Hear our playlist curated for night owls, a collection of tracks to take you from power Vinyasa flows, night-time trail runs and bedtime breath work 

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PHASE three ~ olive

Our Selene coda Olive, acts as our bridge or branch if you will, charioting us into 2021
The peacemaker tunes into the season of transition, creating resolutions and finding peace

SILOU SWEATER

OUTDOORS IN OLIVE

TAKE CARE OF THE PLANET AND YOUR MIND, AND RECONNECT TO THE GREAT OUTDOORS
WITH OUR LATEST PLAYLIST FOR MORNING MEDITATIONS, PLASTIC PICK-UPS AND HIKING ADVENTURES

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CREDIT TO OUR SEVEN SISTERS


THE GREAT OUTDOORS SHOOT

ART DIRECTION
NICOLE GALLACHER

PHOTOGRAPHy
CLAIRE PEPPER

PHOTOGRAPHER ASSISTANT 
AMBER TANC

MODELS
MAI IZUMITANI
DANIELLE WILLESEMEN
ISIS NOUR 

WORDS 
SONYA PRIOR