Seasonless, Sustainable, Seamless
Sustainable activewear brand, SILOU is proud to introduce the much anticipated collection, SEAMLESS. Designed for the woman who pushes her limits, the new range explores the challenges of sustainability within activewear and creates SILOU-tions. Consciously crafted from environmentally sustainable fabric - Q-NOVA®, the technical knit provides performance and breathability whilst remaining comfortable on the skin. Carefully curated for the woman who values the planet, quality design and style when working out, SEAMLESS offers SILOU-ettes that are seasonless, sustainable and attainable, with prices all under £100.
For this collection, SILOU takes inspiration from her sister city, New York and explores the vibrancy of a growing metropolis, home to a dynamic fitness scene and stimulating optimism and New York artist, Becky Kolsrud series of “Allegorical Nudes”. Defined and powerful aesthetics influence the three core styles, Alessandra, Emilia and Hermione - each designed with their own purpose, such as vinyasa flows at sunrise, exploring the city by the day or spin workouts at night. Modern cross-strap details are accented on the bodysuit and sports bras whilst perforated techniques highlight the collections key fabric - Q-NOVA®. The simple Alessandra Crop plays canvas for the modern woman, with an entry price of £59, this functional piece in Coral or Lagoon sets on black contrasts and binding.
Exuding a youthful charm that focuses on a sustainable future for the SILOU woman. The range is a fresh alternative on activewear silhouettes that are seasonless, sustainable and SEAMLESS.
#WomenOfSilou #SILOUSeamless #MoveyourSILOU
Q-NOVA® is a regenerated, renewable environmentally sustainable fibre. Made from materials which were deemed unusable in any other way and would have been disposed of as external waste, the discarded materials are recast using a mechanical regeneration process which does not involve using chemical materials which would detract from the sustainability of the end product. An ecological product in design, Q-NOVA® reduces CO2 emissions, consumes less water and uses renewable energy, -80% CO2 emissions and -90% H2O consumption versus traditional polyamide. Meeting all traceability requirements, Q-NOVA® feels familiar, providing the same qualities found in Cotton and Polyester. Better still, it has the lowest certified environmental impact. Using an innovative and zero-kilometre mechanical regeneration and purification process free of chemicals, the offcuts and wastage are recycled into Q-NOVA® and finally into SEAMLESS.