In 2017, former Givenchy and Calvin Klein jeans model Tatiana Kovylina launched her athleisure label Silou. The brand offers beautifully designed, gym-ready pieces for every body type, that are manufactured in a female-run factory in Lithuania. ‘Silou’s mantra is to embrace your own SILOU-ette,’ says co-founder and CEO Phoebe Greenacre. ‘We want women to feel empowered in and outside of the gym and to take on any task that life throws us.’
17 / 12 / 2018
Sarah Harris: The Style Edit
The best underpinnings to a ski suit I think, aren’t thermal but performance wear pieces. I love the leggings and sports bras from Silou, one of my favourite new athletic brands, founded by Yoga pro, Tatyana Kovylina. And when it comes to apres ski? Cashmere, cashmere, cashmere, from sweaters to socks. All that’s left to do is pray for snow. And, to actually book a ski holiday, of course.
A few years ago, to have predicted that women would spend much of their free time walking around in gym kit, even when they had no intention of exercising, would have seemed foolish. Yet the activewear industry remains one of the most formidable in 2018.One such brand is Silou London, an activewear label founded by former Victoria’s Secret model, Tatiana Kovylina. Searching for something she could wear for the school run and the gym that was ethically sourced and visually appealing was proving difficult, so she decided to fill the gap herself.