This summer, we have collaborated with SMUK, London’s premium natural and ethical hair salon situated in Belgravia’s Eccleston Yards. So we decided to press pause with the Danish founder, Miabella Ristorp and discover what SMUK actually means and more!
Describe to us how you like to start the day?
I like to start my day slowly. Giving myself time to wake up properly. I love to do yoga, stretches or breathing exercises. Breakfast is key for me and I try to always give myself 15mins for prayerful meditation or time to read in my devotional Psalms book. This gives me a great start on the day and inspiration to stay calm throughout the day.
What’s the story behind the name SMUK?
SMUK is the Danish word for beautiful. We want to inspire people to look, feel and love beautifully.
How did you come up with the idea for SMUK?
I wanted to inspire women to live and feel beautiful and give an experience of beauty through my Scandinavian eyes. I wanted to combine wellness with the hair, beauty and fashion industry. So the idea of creating a space of honest beauty came up.
Girl boss and creative entrepreneur, how do you balance both the creative direction of the company as well as the day to day responsibilities?
I wish I could give the perfect answer to how I balance my work-life. But the truth is that I am a human being! So balance is just as difficult for me as it is for everyone else.
But I always try my best. I think it’s important to divide my tasks into groups (cause as an entrepreneur you are wearing many hats and therefore many job descriptions). I try to be in the moment and just take one thing at the time. Otherwise, it gets too overwhelming. I have my creative days and my admin days and I try not to mix them too much. So when I wake up in the morning and leave for work I know what my role and priorities are on that specific day.
SMUK has been recently had a lot of press. Tell us about SMUK and what makes this beautiful Belgravia hairdresser so unique?
Natural beauty is the key to SMUK. Both when it comes to the look and the products. Everything we do is bespoke and we truly care about every person who walks through our doors. This is part of who I am as a person and therefore a USP in SMUK as well.
Ocean or city person?
Both! I need balance.
Being born in Copenhagen, what do you think the Scandanvian way of life taught you about sustainability?
Being Danish, I think I’ve naturally always cared about the environment and health. I grew up always recycling and buying organic, so for me, it was a natural part of life.
At Silou, we love choosing natural and cruelty-free and organic skin care products. What’s your favourite go-to brand right now?
Kjaer Weiss is my favorite brand at the moment for makeup and recently I’ve been using the Sundara CBD face oil which is absolutely magical.
When it comes to shopping, how important is it for you to shop ethically and from eco-friendly brands?
Sustainability is a big part of me. I care about our planet and the people on it. I never purchase anything without considering where it comes from and how it has been made.
Not only do you run SMUK, but you are also a qualified Yoga instructor. How long have you been practicing yoga for and why did you start?
I started practicing yoga on and off over 10 years ago. I decided to take the yoga teacher training as I was burned out with running my own business. I had constant physical pain, breathing issues, eating issues and sleeping issues. So 3 weeks in Bali on teacher training helped me to bring back balance into my life and take control back to myself again.
What type of benefits have you personally experienced from practicing yoga?
Comfortable and stylish. Minimalistic is key for me.
What is your favourite piece from the Silou collection?
Bojana ballet top black, Caroline leggings nude.
At Silou, we really value the idea of self-care. What’s your favourite way to unwind and look after yourself?
A great bath with essential oils, a walk in the park or even sitting in my favorite cafes just looking at people and eating cake 🙂
What would you say your mantra is for a ‘balanced life’?
My mantra for a balanced life is to make sure I do things I love at least 70% of my life.
A balanced life for me is to maintain happiness within my everyday life and happiness usually appear when you focus on the things that you love, that makes you happy and makes life worth living!
What’s on your bedside table?
Water, my bible, a notebook and pen, and a candle
Are you a podcaster? If so, what are your go-to programs?
Not as such, however, I do like different mindfulness talks. I like ‘Pardon my french’