Today we press pause with our campaign girl Bojana Krsmanov, who definitely kept us entertained while shooting on location in the South of France. Growing up in Serbia, Bojana started modelling at the young age of 14 after being scouted by international brand Guess. After studying an economics degree, Bojana went on to pursue her modelling dreams in New York. Bojana went on to be the face of Guess and in 2016 she became the first Serbian woman ever to appear in Sports Illustrated Swimsuit.

Where are you from?

I’m from Belgrade

How did you get into modeling?

I started modeling early when I was 14, at that time I was not so much interested in fashion and modeling but my sister is a fashion designer and she was the one who persuaded me to go see modeling agencies.

What’s been the highlight of your career so far?

I loved shooting for Sports Illustrated, those trips were my favourite and got to explore most amazing places.

How do you like to start each morning?

I usually have a busy day and love to finish as much as I can, so I like to have relaxing morning with coffee and get myself ready for the day.

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What’s your favourite piece from Silou?

I love unitards, I think they give a very nice shape to the body and they are a unique outfit for sport.

How do you like to keep your silou-ette in shape?

I’m going to the gym 3 times a week where I like to combine cardio and weights and sometimes I like to add yoga classes.

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What’s your number 1 fitness tip?

Not doing extreme diets, it’s important having a fitness plan that you will like and enjoy and make your lifestyle balanced by mixing healthy protein meals and food you enjoy eating.

Favourite workout song?

Good Vibrations by Marky Mark

What is your routine and do you have any products you live by?

I always do a basic routine like cleaning and hydrating my face. I live by hydrating masks that I use every couple of days.

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Go-to snack?

I love a protein bar on the go.

Drink of Choice?

A cappuccino or squeezed juices.

What is your favourite quote of all time?

Hard work beats talent when talent doesn’t work hard.

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Follow Bo’s journey on Instagram