Silou London


Here at SILOU, we are committed to creating premium clothing that moves with you through all of life's moments, both large and small. We want our pieces to be adored, inspire movement and stand the test of time. Through this season, the next and those to follow.

We approach each of our business decisions with time and care, understanding the choices we make now, will impact future generations socially, economically and environmentally. For us, sustainability isn’t a single destination but rather a journey filled with many learnings, unexpected turns and triumphs to be earned. We’ll be honest, at times it can be an uphill battle as we challenge traditional industry practices that we believe are outdated and created for a time passed, rather than our own and the one to come. We are here to make a difference but are aware that we can’t do this on our own. We need help from our supply chain to logistic partners and to you, our customers who encourage us each step of the way.

We want to bring our community on this journey towards progress over perfection. We are the first to admit, we don’t and may not always get it right but we are committed to learn, act and adapt wherever and whenever possible. With so many brands and industries adopting more sustainable measures, it can at times feel overwhelming, repetitive and downright confusing. SILOU was founded through a need for activewear that is sustainable and luxury, not either or. It is a part of our brand DNA. We want to transform how fashion is created, consumed and valued - not only through product but also people. Our aim is to be accessible and approachable along the way, to not ‘greenwash’ and commodify hard truths and necessary learnings. We work to create more sustainable options. To seek out new materials and methods that support our environment. We want to add value to our SILOU ecosystem and accept this is ever-evolving. Sustainability isn't a checkpoint. There is no final sign-off. It's a process. We are on this journey to learn, grow and adapt. We commit to being fluid with our times and to pivot with change.

We hope every time you wear SILOU you feel empowered, optimistic and proud. Your choice to support a small business that creates and designs sustainably and transparently is part of a collective effort for the future of our planet and for that, we are sincerely grateful. We invite you to be open as we are, honest as we are and learn as we learn. Be patient with us because this is no overnight journey.


We vow to create elevated active essentials that are both premium and sustainable - not either-or. To create pieces that stand the test of time and transcend seasons and prove fashion should not cost the earth. We are committed to a circular model of fashion and production, ensuring that every touchpoint from conception to distribution, is respected and cared for. We promise to never lose sight of this. We promise to be curious, to challenge traditional practices when they don’t align with our values, our present and our future. We would love to guarantee that we will be 100% sustainable by a given date but to say that, is to promise an illusion. What is sustainable now, may not be sustainable tomorrow. We promise to keep striving to create a better world. We know this is not an overnight success but an ongoing learning journey that we at SILOU are wholeheartedly committed to.