Behind every strong woman is a tribe of influential women who have helped shape who they are. And behind every SILOU-ette is a person who has inspired us. In honour of International Women’s day, we spoke to the muses behind our latest SILOU-ettes, and asked them to share with us their inspirations and the lessons they have learnt.

Mercedes Sieff

Founder of Yeotown, Mercedes is one of the UK’s leading Vinyasa Flow Yoga teachers and a qualified Positive Psychology Coach, who graciously shares with her community knowledge to fine-tune their balance and increase levels of health, vitality and spiritual curiosity. Her positive influence on mindset and movement inspired our latest unitard -Mercedes.


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What do you think is your biggest success in work and or life (so far)?

I think my biggest success is juggling my kids, various businesses and
marriage as all of them touch wood seems to be ok with the comprises I have
to make all of them work!


What’s your favourite thing about working for yourself?

My favourite thing about working for myself is actually exactly that! It’s being the free bird, being in control of my own diary and, even though it’s sometimes it’s hard to put boundaries in place with the amount that you’re working, it is so nice to be able to take the time out in the middle of the day and go to the gym or meet a friend for coffee during the week rather than having to cram everything into the evenings and weekends. 


What strengths as a woman do you bring to your business? 

II think my ability to recognise my weaknesses when it comes to my business
is one of my strengths. This allows me to make sure I do my best to stay
focused on what I do well and delegate the things which aren’t my forte or
fall within my skill set.

What is the most valuable lesson life has taught you?

I think the most valuable lesson life has taught me is that it’s not always
fair. To never ask ‘why me’ when bad things happen as the question will just eat you up. Best to trust all unfolds as it needs to. As they say ‘Goodluck, bad luck who knows?!’

Which women do you admire the most?

For me, that would be a woman who doesn’t feel the need to follow up a “NO”
with a “Because”. Someone who can say no without feeling the need to justify
it or explain her reasons is someone I admire.

This year the theme of International Women’s Day is #EachforEqual, how
do you think we as collective individuals can be less gender-biased?

I think as collective people we have to start with kids. We need to start
at a young age to stop associating certain colours, dress, behaviour with
what it means to be a girl or a boy etc. It starts subconsciously at an
early age the subtle messages we tell our kids about gender equality.

If you could be remembered for one thing – what would it be?

I’d be super happy if I’m remembered for my laughter! Kind of says it all
about one’s life really, how much of it was spent laughing… “Oh that
Mercedes, every time I saw her she was laughing’, would be a great epitaph!
That to me is a life well-lived…


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Tara Gadre 

Wears The Tara 

Co-founder of Strength House – a new personal training studio in the heart of London, Tara Gadre has over 10 years experience in personal training, intensive ballet and dance. As a supportive friend to the House Of SILOU,  her outlook on fitness, nutrition and keeping things personal is exactly why we were inspired to focus on support in our latest Sports Bra designs.

When did you start defining yourself as a business owner?

I think I am still coming to terms with this to be honest, as we still have so much to do! But the defining moment was when it signed our lease on our business space – it made everything official.

What’s an important lesson you have learnt about yourself from starting your studio? and what would be one piece of advice you would give a woman starting their own business?

There is never a perfect time to start. If you have an idea, explore it – it takes time for idea’s to come to fruition, so read, research, and make a start. It’s the only way to find out if your idea has some ground, and whether you have enough passion for the idea to see it through. It’s taken us 2 – 2.5 years to finally open our doors with many many challenges along the way. But we believed in our product and service and that passion keeps you going. 

What is the most valuable lesson life has taught you? 

Resilience. I was a dancer and commercial model in a previous life so rejection was something you had to learn from a young age. But it develops a thick skin, and you learn to pick yourself up and keep trying. Fear keeps most people starting. Don’t be scared to fail. It means you will have to learn and be resourceful to make your idea a success.

What motivates you to keep going when you feel like you want to give up?

I don’t think we (my business partner and I) have ever wanted to give up through this process. There have been frustrating moments for sure, but we believe we deliver a brilliant service, with real attention to detail and care for every client – that keeps us motivated because we want people to experience that bespoke level of personal training.

If you could be remembered for one thing – what would it be?

This is a tricky question. I’ve never wanted fame, or to be well known, but the people I do get to meet, I hope I get to be a positive part of their day.


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