WARDROBE ESSENTIALS: HOW TO CHOOSE INVESTMENT PIECES
In the world of fashion, the market is saturated with a plethora of brands. From high-street fashion giants such as Zara, to high end fashion houses like Dior, we are very spoilt for choice. It’s an exciting playground for anyone with a bit of imagination but do we really need to purchase new clothes every season of […]Read More
Get the Look: Tatiana’s Style Guide for Weekend Travel
After years of working as a high fashion model and dashing off for international trips, our founder Tatiana has mastered the art of minimalism and comfort. From countryside escapes to weekend breaks, Tatiana shares her go-to guide for a stylish travel wardrobe. CHOOSE COMFORT To truly unwind and forget about your busy week, choose comfort […]Read More
Construction and Craftsmanship: Why we are different
It took almost two years of research before we created the Silou collection. As part of our research, we spent months trying and testing hundreds pairs of leggings and sports bras, so you don’t need to do the same. After encountering copious amounts of transparent leggings and uncomfortable sports bras, our research concluded that there was a […]Read More
BEHIND THE SCENES CAMPAIGN SHOOT
CELESTIAL WOMAN 17′ To breathe life into the Silou London brand and give the range some personality, we enlisted the talents of international fashion photographer, Nick Haddow to photograph the debut collection. Nick has captured the likes of Gwyneth Paltrow, Keira Knightly and Rosie Hunting-Whitely and is famed for his exceptional experience in capturing beautiful women, […]Read More
Welcome to Silou London
Hello and welcome to a passion project I have been working so fiercely on for the past couple of years. After years of working in the high fashion world, but spending most of my free time in activewear, I was unsatisfied with what was available on the market. I wanted comfortable wardrobe staples that could […]Read More
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