Meet the 21 year old bomb shell behind our new SS18 campaign - Caroline Kelley. We fell in love with Caroline's delicious flawless skin and natural beauty from the moment we set our eyes on her. There's no surprise she's got 72k + followers on Instagram and has been named as an Instagram girl next door by GQ magazine. Represented by the prestigious Lions agency, Caroline's portfolio spans the likes of Bruce Weber, Steven Meisel, Victoria's Secret, Sephora, Calvin Klein and now Silou London.Read More
As millennial pink continues to serve as a must have colour; key S/S 18 collections showcase emerging pastel shades. Silou presents a feminine approach to design with its beautiful dusty rose Fonda bodysuit and Audrey Crop Bra. These delicate silhouettes are created for sunnier days, or even the cloudy days that need sunnier vibes! Read More
Future Sport: Athleisure 2.0
We are choosing to wear activewear, whether we are working out or not. Fuelled by the rise of wellness and a move to healthier, active lifestyles, athleisure has seen the sportswear market grow 42% in the last eight years. In a new era of functional ready-to-wear, athleisure 2.0 is best defined as an ‘approach’, a […]Read More
Take On Winter With Silou’s Capsule Pieces
With Winter now in full swing, the thought of dashing from the office to the fitness studio in a tank top and crop leggings might not summon up the motivation needed to brave the arctic winds and nail a class. But, instead of letting the weather derail your workout routine, the right athleisure pieces can […]Read More
From the Founder – Tatiana’s Tips For Your Tran-seasonal Wardrobe
With all hopes of an Indian summer dissipating, at Silou HQ we’ve packed away our summer wardrobe for another year and given our jackets pride of place. As the seasons change so does our clothing. But as we navigate through that tricky transitional period where moments of warm sun are interspersed with chilly winds and […]Read More
From the Founder – Tatiana’s Guide to Perfecting the Classic Silou Style
Chic, feminine, and the ultimate nod to sophisticated sports-luxe, the Silou brand prides itself on creating luxurious work-out staples that slot in seamlessly with the rest of your wardrobe. Making a statement whether worn at the studio, in the office or off-duty, each piece has been designed to leave women feeling empowered –– something our Founder […]Read More
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