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SILOU STYLE

Blue Hues

The first thing we register when assessing anything, colour is nature’s universal signalling system. A powerful, non-verbal language spoken by all. Over the past decade, interest in colour psychology has increased and nowhere more so than in the field of performance sports. Colours have now been found to contain certain unique psychological properties that have a strong influence on performance. Read More

CHAMPION THE UNITARD

As women celebrate their strength, a premium is placed on simplicity.  The high-performance wear all-in-one is inspired by the functionality of cycling design.  Read More

Meet Caroline Kelley

Meet the 21 year old bomb shell behind our new SS18 campaign - Caroline Kelley. We fell in love with Caroline's delicious flawless skin and natural beauty from the moment we set our eyes on her. There's no surprise she's got 72k + followers on Instagram and has been named as an Instagram girl next door by GQ magazine. Represented by the prestigious Lions agency, Caroline's portfolio spans the likes of Bruce Weber, Steven Meisel, Victoria's Secret, Sephora, Calvin Klein and now Silou London. Read More

Candy Rush

As millennial pink continues to serve as a must have colour; key S/S 18 collections showcase emerging pastel shades. Silou presents a feminine approach to design with its beautiful dusty rose Fonda bodysuit and Audrey Crop Bra.  These delicate silhouettes are created for sunnier days, or even the cloudy days that need sunnier vibes!  Read More

Future Sport: Athleisure 2.0

We are choosing to wear activewear, whether we are working out or not.   Fuelled by the rise of wellness and a move to healthier, active lifestyles, athleisure has seen the sportswear market grow 42% in the last eight years. In a new era of functional ready-to-wear, athleisure 2.0 is best defined as an ‘approach’, a […] Read More

Take On Winter With Silou’s Capsule Pieces

With Winter now in full swing, the thought of dashing from the office to the fitness studio in a tank top and crop leggings might not summon up the motivation needed to brave the arctic winds and nail a class. But, instead of letting the weather derail your workout routine, the right athleisure pieces can […] Read More