For SS18, activewear and swimwear continue to be defined by confident styles with a strong femme focus. Silou continues to focus on the beautiful female silhouette, and for this season, designed a one piece for gym’ing and swimming!Read More
The Rundown Short
Essential in any active wardrobe, the rundown short is having a glam moment. Made for movement and comfort, this softer feel lounge short has a voluminous cut to ensure legs look their best. The Silou Gigi sweatshort is a perfect sporting all-rounder. Designed for your outdoor pursuits from fun bike rides to romantic walks, these sexy shorts also look great for your sunny days out in the park.Read More
Sleek Minimalism With Silou
S/S 18's crop bras offering is unapologetically summery, sexy and grounded in commerciality.
Basic crop bras have evolved to become increasingly luxurious, tapping into the demand for elevated comfort. As a result, the trend for luxury core items continues, with crops exuding ultra-minimalist sophistication for Summer 18. Perfect for all age ranges, simple tops boast second-skin finishes that effortlessly bridge the gap between leisure and athletic wear. Read More
City Tights – The Future of Leggings
Modern athleisure apparel is no longer about wearing your yoga pants outside of the gym – it is an approach to design that embraces the multifaceted nature of modern life. The city tight is a versatile piece that can be worn for a variety of workouts as well as daily life. Smart enough to be paired with heels, but functional enough to keep you cool, comfortable, supported, and even hold your running jacketRead More
The first thing we register when assessing anything, colour is nature’s universal signalling system. A powerful, non-verbal language spoken by all.
Over the past decade, interest in colour psychology has increased and nowhere more so than in the field of performance sports. Colours have now been found to contain certain unique psychological properties that have a strong influence on performance.Read More
CHAMPION THE UNITARD
As women celebrate their strength, a premium is placed on simplicity. The high-performance wear all-in-one is inspired by the functionality of cycling design. Read More
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