Fitness never stands still, constantly refreshing and reinventing to fulfil our cravings for all things health and wellness, and 2018 sees a smarter approach to working out. Things are slowing down, with LIT (low intensity training) and stretching proving the key choices. LIT is set to revolutionise workouts this year. Standing for ‘low impact training’, […]Read More
The first thing we register when assessing anything, colour is nature’s universal signalling system. A powerful, non-verbal language spoken by all.
Over the past decade, interest in colour psychology has increased and nowhere more so than in the field of performance sports. Colours have now been found to contain certain unique psychological properties that have a strong influence on performance.Read More
CHAMPION THE UNITARD
As women celebrate their strength, a premium is placed on simplicity. The high-performance wear all-in-one is inspired by the functionality of cycling design. Read More
Meet Caroline Kelley
Meet the 21 year old bomb shell behind our new SS18 campaign - Caroline Kelley. We fell in love with Caroline's delicious flawless skin and natural beauty from the moment we set our eyes on her. There's no surprise she's got 72k + followers on Instagram and has been named as an Instagram girl next door by GQ magazine. Represented by the prestigious Lions agency, Caroline's portfolio spans the likes of Bruce Weber, Steven Meisel, Victoria's Secret, Sephora, Calvin Klein and now Silou London.Read More
As millennial pink continues to serve as a must have colour; key S/S 18 collections showcase emerging pastel shades. Silou presents a feminine approach to design with its beautiful dusty rose Fonda bodysuit and Audrey Crop Bra. These delicate silhouettes are created for sunnier days, or even the cloudy days that need sunnier vibes! Read More
THE SILOU GUIDE TO SELF-CARE
Whether we think self-care requires writing a journal, meditating or purchasing face masks and spa treatments, expect to see more conscious conversation and education about the true purpose of self-care and how to make it more accessible. Self-care is growing as a healthy concept because these practices are crucial to finding peace of mind and strength to win in our busy […]Read More
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