In 2017, former Givenchy and Calvin Klein jeans model Tatiana Kovylina launched her athleisure label Silou. The brand offers beautifully designed, gym-ready pieces for every body type, that are manufactured in a female-run factory in Lithuania. ‘Silou’s mantra is to embrace your own SILOU-ette,’ says co-founder and CEO Phoebe Greenacre. ‘We want women to feel empowered in and outside of the gym and to take on any task that life throws us.’