4 REASONS TO CHOOSE ECO CONSCIOUS BEAUTY BRANDS
Whether you’re searching for cruelty-free products, non-toxic ingredients, or simply want to support brands that are making positive changes for the benefit of the environment, ‘eco-beauty’ is a growing category that covers all of these aspects.
Like Silou, the brands that fall under the eco-beauty umbrella are mindful of their manufacturing processes, and transparent about where their products have come from, making it easier than ever for consumers to make the switch.
Research published by Unilever in January 2017 revealed that one-third of consumers around the world are now choosing brands based on their social and ethical impact, so it’s no surprise that more companies are evolving their practices and working towards making the world a better place.
Today, eco-friendly offerings are more dynamic, more effective, and more accessible than ever. But, if you’re still unsure whether eco-beauty products are the right fit for you, here are just some of the reasons why transitioning towards a more earth-friendly beauty regime can make all the difference.
THEY ARE KINDER TO THE PLANET
Working with nature rather than against it, eco-beauty products that are chemical-free don’t do any damage to the environment after they are washed down our sinks.
Instead of ending up in our oceans and rivers, where they have a detrimental effect on sea life, brands like Neal’s Yard Remedies that are 100% natural and non toxic, support our eco-system. Free from contamination by toxic pesticides and chemical fertilisers, it means they’re also better for farmers, their families and communities, the soil, future crops and local wildlife.
THEY HAVE A LOWER CARBON FOOTPRINT
Striving to be as eco-friendly as possible, 100% natural and nontoxic skincare brand Tata Harper, is one of many eco-friendly beauty brands that buy renewable energy to run their facilities.
Using recycled paper and packaging materials, including recyclable glass bottles for products, the brand also strives to keep all of its activity in one place, to cut down on its carbon footprint.
You may need to do a little bit of homework to discover which companies are using sustainable materials or powering their factories with carbon-balanced energy, but taking a glance at a brand’s website will soon reveal their practices.
THEY ARE CRUELTY FREE
Whether it be the exclusive use of organic and vegan ingredients or a commitment to never distributing products in China where animal-testing is a legal requirement, eco-conscious beauty brands such as Aesop subscribe to a whole host of ethical practices in order to protect animals and their environments. But, it doesn’t end there.
Bert’s Bees, which uses beeswax in all of its innovative skincare products, promotes honeybee health and sustainable agriculture in an effort to safeguard bees. The company is also a sponsor of the British Beekeepers Association’s Adopt a Beehive scheme. This charitable project raises awareness of the importance of honey bees and good beekeeping husbandry, while raising funds to support vital research and education projects to help save the honeybee.
THEY LEAVE A POSITIVE SOCIAL IMPACT
By supporting the local communities in which their products are made, some eco-conscious beauty brands are leaving a positive impact on more than just their customers.
Enriching and enhancing the world through educational programmes for workers, the promotion of gender equality and investment in local infrastructure and health services, these brands are also making the purchase of beauty products a more conscious and connected experience.
On average, luxurious organic oil brand UMA Oils reinvests a third of its annual profits back into its local community in India, while 100% vegan beauty brand True Moringa works directly with farmers to help end poverty in Ghana.
By investing in these eco-conscious products you’re also making a contribution. So our challenge is to you: next time you buy a beauty product, do some research about the company. We can all make a difference with some small changes.