10 MINUTES WITH CORA HILTS – CO-FOUNDER OF RÊVE EN VERT
As one half of the duo behind Rêve En Vert, the go-to destination for stylish yet sustainable fashion and lifestyle pieces, Cora Hilts, 27, embodies everything we are passionate about at Silou.
Supporting designers, like our Founder Tatiana, who are improving the standards of the design industry, while driving awareness of how consumers think about the fashion and beauty industry, the young entrepreneur promotes a more ethical way of living. Her mission? “To place ethos and aesthetics of equal importance so consumers don’t have to sacrifice style for ethics.”
Described by Vogue (US) as being a “source for chic, sustainable fashion and beauty gifts” and named in Forbes 2015 30 Under 30 list, with Rêve En Vert Hilts is well on her way to fulfilling her goal of getting people as excited about the conscious movement as she is.
Here, she shares her inspirations, changing consumers’ perceptions and how she chooses to live a more mindful life…
WHAT IS THE MISSION BEHIND RÊVE EN VERT?
We started Rêve En Vert with the intention of making sustainable fashion accessible, luxurious and for lack of a better word, a bit more mainstream. We wanted to create a curated platform that would feature designers from around the world making fashion both ethical and beautiful.
WHAT DOES SUSTAINABLE FASHION MEAN TO YOU?
It means fashion that was made with respect for people and the planet. Fashion that does no harm.
WHAT CHALLENGES HAVE YOU FACED IN RUNNING YOUR OWN COMPANY AND HOW HAVE YOU OVERCOME THEM?
The greatest challenges have been in getting consumers to change brand loyalties.
I think we have become so accustomed to labels that going outside the box in terms of shopping can seem risky and undesirable. But slowly people are starting to realize that the labels they have always loved are not providing the sustainability story that we are starting to need –– i.e who made our clothes, what materials did they use and were toxic chemicals involved in the process?
WHO, OR WHAT INSPIRES YOU WHEN IT’S TIME FOR BUSINESS?
People who are not afraid to speak out inspire me in business. For instance, Stella McCartney was talking about veganism and faux fur at a time when it was still looked down on in the fashion industry, while Vivienne Westwood has incorporated everything from climate change to fracking in her marketing. These are the sort of players I think we need more of in the fashion industry.
WHAT DO YOU LOOK FOR IN THE BRANDS YOU STOCK?
We look for designers who consider the principles of local, organic, re-made and fair, which comprise the ethos behind Rêve En Vert. This includes local production, use of organic materials, recycled and upcycled materials, and finally environmentally sound and with consideration for the humans behind the process.
WHAT DOES YOUR AVERAGE WORKING DAY LOOK LIKE?
Every day is very different! But inevitably there is an early morning coffee meeting, calls and meetings, time with accountants and legal, and then squeezing in some yoga.
HOW DO YOU STAY GROUNDED WITH SUCH A FAST-PACED AND CHALLENGING PROFESSIONAL LIFE?
I find very simple things to be the most effective. Yoga, cooking with my fiance, going to the farmer’s market –– all of these things give me great joy and allow me to slow down.
HOW CAN CONSUMERS MAKE THEIR SHOPPING CHOICES MORE CONSCIOUS?
Less is more and look at the labels!
Think about what impact you’d like to leave on the fashion industry. I want to be remembered as a woman who fought for change and created an awareness that lead to movement in a better direction.
WHAT ONE PIECE OF ADVICE DO YOU CHOOSE TO LIVE YOUR LIFE BY?
When I was two I told my parents that “everyone has to live their own self life” and I still think that’s pretty accurate.