CONSTRUCTION AND CRAFTSMANSHIP: WHY WE ARE DIFFERENT
It took almost two years of research before we created the Silou collection. As part of our research, we spent months trying and testing hundreds pairs of leggings and sports bras, so you don’t need to do the same. After encountering copious amounts of transparent leggings and uncomfortable sports bras, our research concluded that there was a need to create a brand that not only looked beautiful, but felt amazing on the body.
The design and fit of our garments were one of the most important elements when creating Silou. From tailoring to manufacturing, we have considered every element to ensure we offer you smart activewear that you can move and train in. Here are a few reasons why Silou London is so unique:
Attention to detail is everything when it comes to crafting our garments. It’s very important to us that all of our garments are finished to the highest of standards with technical precision. Silou is designed for the customer who values good quality craftsmanship and appreciates the art of garment construction.
With the likes of Dior and Saint Laurent in her cliental, our seamstress is an expert when it comes to the female form. Every seam, hem and edge of our garments has been skilfully crafted to provide garments with immaculately high quality finishes.
THE SILOU LONDON FIT
No matter your shape or size, we want you to love your silhouette and embrace your femininity. During the design process, we fitted our range on women from size extra small to size large. This was to ensure every style enhanced the natural curves of the female form. Styles and sizes were changed and amended to create the perfect fit across all sizes.
We guarantee that all of our selected fabrics are both soft and gentle on the skin and also gentle on the environment. As the skin is the largest permeable organ, we only use toxic free fabrics that are as kind to the skin as possible. We care what we put inside our bodies, but we also need to care what we put on our skin – it’s important to not to absorb harsh toxins from chemically treated fabrics.
Many of us are often so disconnected from the origin of our clothes, so we have made a conscious decision that every step of our manufacturing process has been mindfully considered. We embrace the ethical business model and value the individuals behind the scenes who work hard to craft our garments. We proudly manufacture our garments in a factory in Lithuania that has been assessed to uphold high ethical standards of production. From our fabric sourcing to our product packaging, each stage has been carefully considered. You can learn more about our mindful manufacturing approach here.
The collection is designed so that every piece can be integrated into any wardrobe. We design for the needs of a driven, busy and hardworking woman. This woman values her time and also her health and wellbeing. Mum of two and founder of Silou London, Tatiana created the pieces to be worn at the gym but also so you can seamlessly transition to the rest of your day’s activities. Gone are the days where you need three changes of clothes. Our pieces work hard for their right in your wardrobe and can confidently take you from your barre class to a business meeting.
To really experience the uniqueness of the garments, you need to touch, see and try on the pieces. We offer private fitting appointments at our Belgravia studio or you can shop the range at Third Space Canary Wharf. We also offer international shipping and free online returns for all UK purchases.