ABOUT US 

Behind the Brand

By Nicole Gallacher

Every SILOU-ette is consciously considered before they reach you. To truly appreciate your SILOU-ettes you must understand the people and the lives they have touched before you. From the people in Lithuania & Italy who have grown, spun, dyed and produced the fibres for our fabrics. To the team in London who work together to sell and bring our insight and content on our brand. When you purchase a SILOU-ette, you are not only going to receive a quality item but you are supporting the slow process of clothing that really is so unique today. Once they reach you, we hope you cherish them and love them. When the day comes when they may become broken, we hope you mend them. We believe your activewear should make the test of time and take you through a beautiful lifetime.

SILOU London comes to life through the creative and internationally diverse women behind the brand. Tatiana, Phoebe, Arune, Sonya, Laura and Nicole continue to shape and curate the SILOU journey online to inspire and support through this new phase of life.

Come on a journey with us behind the brand and meet the team and their commitment to a sustainable future

Behind the office doors

We invite you to behind the doors of our London townhouse office - where all the magic happens (and lots of cups of teas and glasses of bubbles to celebrate our wins.

IT'S A TEAM EFFORT

SILOU London comes to life through the creative and internationally diverse women behind the brand. Tatiana, Phoebe, Arune, Sonya, Laura and Nicole continue to shape and curate the SILOU journey online to inspire and support through this new phase of life.

Tatiana Kovylina 

Founder

Tell us what we would see you doing at the House of SILOU

On the phone in the room, we use for fittings and private shopping experience. And in the kitchens munching on delicious snacks brought by the team.

After hours you can find me...

Xtend barre, Triyoga, tom-toms, Pavillion road

How are you making a difference with sustainability? and what small changes have you implemented?

I  am vegan and don’t use plastic. My businesses are built on principles of sustainability from production, to packaging.

Tatiana wears the Audrey Bra and Kate Legging

Phoebe Greenacre

CEO & Co founder 

Tell us what we would see you doing at the House of SILOU 

Scouring the office for snacks, managing the team’s activities and company deadlines, spreadsheets (gah), paying invoices, sharing the team my crazy ideas...

After hours you can find me 

Right now – Taking long walks around the river, dance parties in my living room, eating loads of baked beans, hosting IG Live meditations or my online YIN Therapy class.
Normally – Teaching yoga at Heart Core, planning my wedding in Bali (that’s now been postponed to September 2020), trying new restaurants (usually recommended by Sonya + Laura), travelling on weekends, soaking up as much mother nature as possible.

Favourite motto / Piece of advice 

You are unique and that is your power.

Most loved activity / studio 

I’m a big believer that the teacher makes the class. So here are a few of my favourites:
1. Xtend Barre for Catie’s Barre Classes! Her energy is contagious and leaves feeling on top of the world.
2. Move Studios for Christian + Kim’s primal flow classes. Creative, intuitive, so inspiring
3. YOGA – Lisa’s Mandala classes at Heart Core, and Mona’s YIN class at Power Living. Both make me feel so much more grounded than before the class.
4. SPIN – Can’t go past Lauren’s classes at Soul Cycle. That girl’s got vibe!

How are you making a difference with sustainability? What small changes have you implemented?

From recycling pretty much everything at home, to always trying to buy for life rather than for a season. I look at every single clothing label to see what the fabric contents are ( I always go for natural fibres) and also support small brands where I can. Oh and also don’t leave home without my keep cup and reusable SILOU water bottle. 

Phoebe Greenacre wears the Cara longsleeve Tee and Heidi Sweatpant

Laura Drane

Designer and Production Co-ordinator 

Tell us what we would see you doing at the House of SILOU 

Drawing up our newest range, fitting samples, communicating with our production team or glued to the office Nespresso Machine.

After hours you can find me 

Hunting down London’s best brunch spots, seeking out green spaces and spending money I don’t have Wholefoods. But right now, having a lot of pet cuddles, virtual baking dates with my boyfriend, challenging myself to beat a PB on my daily run and trying to get to grips with some more advanced yoga inversions.

Favourite motto / Piece of advice 

“Through judging we separate, through understanding, we grow”

Most loved activity / studio 

I love anything that involves getting a real sweat on – SoulCycle, 1Rebel Ride class or Hotpod yoga Belgravia.

How are you making a difference with sustainability? What small changes have you implemented?

All of my design choices are centred around trying to make our product as sustainable as possible, it’s never a second thought. Be it fabric wastage on a pattern or the fabric selected to make sure it has an eco story. On a more day-to-day basis, I am never seen without a canvas bag!

Nicole Gallacher 

Chief of Content and Marketing 

Tell us what we would see you doing at the House of SILOU 

Discussing content with our founders and team, organising events, creating newsletters and social media stories and posts, managing our samples, and generally playing the role as office DJ.

After hours you can find me 

My inability to turn down and invite means I’m usually spending time with my friends and family, an art exhibition or play. Right now, Masterclass-ing my way to finer wines and storytelling. I’m enjoying more time to be closer to my family at home, book swaps and reading. Wait did no-one say Netflix? Catching up on some tv and films there.

Favourite motto / Piece of advice 

“Work hard and be nice to people” – it really is that simple.

Most loved activity / studio 

I love to see a friendly face at Hotpod Yoga Belgravia or Emma at Chelmsford. The Move Studio for a Kind by Katie Gray workout. I’ve also recently converted to SoulCycle thanks to Lauren Naomi and with the right music a 30-minute weighted workout.

How are you making a difference with sustainability? What small changes have you implemented?

I like to think I do a little more than just giving up plastic straws.
Choice
– Sometimes it can feel difficult to styles that fit your wardrobe’s aesthetic, so I like to consider the art of two-in-one shopping. Will I wear this forever, can I wear it in summer and winter? What will I style it with…

Research
It’s easy now for brands to market themselves as sustainable, so do your research. I remember when I was a buyer being asked to invest in vegan trainers, well most don’t biodegrade. So make sure to research your decisions.

Reuse
Refillable shampoo and conditioner bottles. For me, this has been the best adjustment. Silky smooth hair, zero silicones and I prefer how my shower looks too.

Sonya Prior

Brand Strategy 

Tell us what we would see you doing at the House of SILOU 

In a heated love triangle with excel and my emails, giving impromptu astrology readings, proofreading everything, strategising with the many in-house and external touch points we have and always making an elaborate lunch.

After hours you can find me 

Now, making my way through the Table Manners Cookbook. Reading more than usual, treating myself to Rupi Kaur’s IG live workshops and some extracurricular education with Masterclass.

Usually, with friends, always. At the park, at the pub, by the water or getting away for the weekend. Also – slowly but surely getting through my ever-growing list of places to eat in London

Favourite motto / Piece of advice 

In my early twenties, I read “you don’t need to set yourself on fire to keep other people warm” and that has been my North Star ever since.

Most loved activity / studio 

Hotpod Yoga Belgravia. Tempo Pilates London Fields, Re: Centre Hammersmith and Re: Mind for meditation – I know what I like, and I like what I know

How are you making a difference with sustainability? What small changes have you implemented?

Sustainability and recycling are ingrained from growing up in New Zealand, so for me, it’s small things you can incorporate into your everyday life that leads to consistent change. At the moment, I am a jar hoarder and reuser. We reuse our many empty food jars to rehome polenta, oats, loose pens and herbs like basil. It’s simple and effective – easy

Arune 

E-commerce and Marketing whiz 

Tell us what we would see you doing at the House of SILOU 

Managing our e-commerce store, digital ads, responding to customer enquiries via email and/or phone, liaising with warehouse staff, and desperately trying to get my inbox to zero at the end of each day.

After hours you can find me 

Getting together with friends, learning Spanish, exploring streets of London and casually popping into independent boutiques and galleries.

Favourite motto / Piece of advice 

It’s better to go 100 miles an hour in the wrong direction than cautiously in the right because action and failure are the most information-rich data streams in existence. You’ll learn very little by going slow and even less if you stand still.

Most loved activity / studio 

I absolutely love barre and I am yet to discover a studio in London that offers better barre classes than Xtend Barre.

How are you making a difference with sustainability? What small changes have you implemented?

When it comes to sustainable living, I’m by no means perfect but I do my absolute best to find ways to improve my choices as a consumer. I believe that the small changes we make on a daily basis make a big difference. I’m slowly phasing my previous “fast fashion” purchases out with the long-lasting, for-life item. Recycling is non-negotiable for me and I take it very seriously – I always read the label to make sure the item is recyclable. I’ve also started making my own non-toxic household cleaning products to use as less harmful chemicals in my home as possible.