Blog | Page 18 of 18 | Luxury Activewear Brand London | Silou London

The Silou Journal

Construction and Craftsmanship: Why we are different

It took almost two years of research before we created the Silou collection. As part of our research, we spent months trying and testing hundreds pairs of leggings and sports bras, so you don’t need to do the same. After encountering copious amounts of transparent leggings and uncomfortable sports bras, our research concluded that there was a […] Read More

10 Minutes with Tatiana, Silou London Founder

Meet our founder; Tatiana Kovylina. Tatiana always had an eye for luxury fashion, having a cool ten years experience modelling high-end international brands. Her accolades include household names of Givenchy, Calvin Klein, Victoria’s Secret, Ralph Lauren and Oscar De La Renta. When most of her down time was spent travelling and working out, Tatiana was disappointed […] Read More

#BeBoldForChange – International Women’s Day

This year’s theme for International Women’s Day is #BeBoldForChange. Whether you call on the masses or call on yourself to help build a stronger and better world, we at Silou London are always striving to promote and create more inclusive, gender equal opportunities, where we can celebrate our individual achievements. It is difficult for some […] Read More


When we began to think about producing the Silou London collection, we wanted to ensure that every step of the process had been carefully considered. We wanted to be mindful of where we sourced our materials, who we selected as a manufacturer and what overall environmental effects were we going to impact. Nowadays, we are […] Read More


 CELESTIAL WOMAN 17′ To breathe life into the Silou London brand and give the range some personality, we enlisted the talents of international fashion photographer, Nick Haddow to photograph the debut collection. Nick has captured the likes of Gwyneth Paltrow, Keira Knightly and Rosie Hunting-Whitely and is famed for his exceptional experience in capturing beautiful women, […] Read More

Welcome to Silou London

Hello and welcome to a passion project I have been working so fiercely on for the past couple of years. After years of working in the high fashion world, but spending most of my free time in activewear, I was unsatisfied with what was available on the market. I wanted comfortable wardrobe staples that could […] Read More

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