Blog | Page 17 of 18 | Luxury Activewear Brand London | Silou London

The Silou Journal

10 Minutes With Our Co-Founder: Phoebe Greenacre

Phoebe Greenacre is Silou London’s Co Founder and CEO. Yoga teacher, intrepid traveller and wellness enthusiastic, Phoebe brings over 12 years experience with luxury brands and the wellness industry. She helped to bring to life Tatiana’s vision of Silou and she shares a little more about the start up journey: What is the best part […] Read More


In the world of  fashion, the market is saturated with a plethora of brands. From high-street fashion giants such as Zara, to high end fashion houses like Dior, we are very spoilt for choice. It’s an exciting playground for anyone with a bit of imagination but do we really need to purchase new clothes every season of […] Read More

Get the Look: Tatiana’s Style Guide for Weekend Travel

After years of working as a high fashion model and dashing off for international trips, our founder Tatiana has mastered the art of minimalism and comfort.  From countryside escapes to weekend breaks, Tatiana shares her go-to guide for a stylish travel wardrobe. CHOOSE COMFORT To truly unwind and forget about your busy week, choose comfort […] Read More

Construction and Craftsmanship: Why we are different

It took almost two years of research before we created the Silou collection. As part of our research, we spent months trying and testing hundreds pairs of leggings and sports bras, so you don’t need to do the same. After encountering copious amounts of transparent leggings and uncomfortable sports bras, our research concluded that there was a […] Read More

10 Minutes with Tatiana, Silou London Founder

Meet our founder; Tatiana Kovylina. Tatiana always had an eye for luxury fashion, having a cool ten years experience modelling high-end international brands. Her accolades include household names of Givenchy, Calvin Klein, Victoria’s Secret, Ralph Lauren and Oscar De La Renta. When most of her down time was spent travelling and working out, Tatiana was disappointed […] Read More

#BeBoldForChange – International Women’s Day

This year’s theme for International Women’s Day is #BeBoldForChange. Whether you call on the masses or call on yourself to help build a stronger and better world, we at Silou London are always striving to promote and create more inclusive, gender equal opportunities, where we can celebrate our individual achievements. It is difficult for some […] Read More

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