To breathe life into the Silou London brand and give the range some personality, we enlisted the talents of international fashion photographer, Nick Haddow to photograph the debut collection.

Nick has captured the likes of Gwyneth Paltrow, Keira Knightly and Rosie Hunting-Whitely and is famed for his exceptional experience in capturing beautiful women, naturally. We felt Nick was a fitting photographer to capture our collection honestly to translate the femininity of the brand.


With Tatiana’s background in the world of high-end fashion modelling she wanted strikingly beautiful women behind the camera. Russian’s Next Top Model presenter, Alla Kostromichova was flown to London to model the “Celestial Women collection.” Alla has appeared on the cover of many respected magazines including Russian Vogue. She is well known for her long elegant figure, brunette hair and striking facial features. Niamh Adkins was selected as our second model for her younger influence on the collection. Niamh is a stunning British-South African model and well known for her strong look and blonde long hair.

Silou Active Behind The Scenes

Tatiana also appeared behind the camera to model some of her favourite pieces. The fonda bodysuit (pictured here) is an elegant transitional piece and can be worn beyond the gym, functioning as an evening wardrobe staple. Tatiana styled the Fonda bodysuit with jeans and heels to show the versatility of this piece.

The Fonda Bodysuit Activewear


The more relaxed pieces in the collection have been designed to function as luxurious loungewear, which can be worn throughout the day with confidence. Our favourite lunch to lounge piece is the Natalia Bodysuit worn here by Alla.

Natalia Jumpsuit activewear


After a long and exciting day of shooting the collection, a few bottles of champagne were popped to celebrate the occasion. 

Watch the Silou behind the scenes video below>